Birthday Wishes, a Personal Touch

Who doesn't like to be remembered on their birthday?

For businesses that have a clientele (such as doctor's offices, schools, law practices, accountants, many retail stores, etc) a simple and inexpensive way to make a positive impression is to send a birthday e-card. They already have the client's birthday on file and often have their email address as well. You can create your own e-card or Google e-card services and you'll receive hundreds of options in seconds normally at a cost of just a few dollars. If you want you can even send an e-card for free (but it normally comes with ads attached to it). If your database is sofisticated enough, or you have someone in the office that can automate the process, you can simply set it up to run on the client's birthday. A birthday e-card will be sent, well wishes wished, and it only cost a few dollars (for the e-card which normally you can use as many times as you like at no additional fee). If you can't automate it, just print a list and use a mail merge to send the e-card. A secretary or receptionist can do it in a few minutes first thing in the morning. Here is a sample birthday e-card I received on my birthday this year (I changed some of the wording to keep the sender anonymous):

"Dear Tyson,

On behalf of [Our Organization], I wish you a very Happy Birthday! As a student of this university, you are much more than a name on a class roster. Rather, you are an important member of our...family.

As you continue your education with us, please remember we take your academic and spiritual growth personally, and we are here to assist you in any way possible on your journey toward earning your degree.

We celebrate with you today, and pray all God's blessings for you as you begin this next year of your life.


Sincerely,
[Name]
Executive Director"

Inexpensive, easy, and effective. Birthday e-cards, give 'em a shot!